The Goal:
To develop a marketing and advertising campaign to promote five historic sites located throughout Morris County.

The Result:
The premise behind these advertisements' creative concept was to identify each landmark's historical significance and tie it to a well-recognized cultural icon to make the messaging more memorable.

In addition to creating the advertisement concepts and executing the designs to final production, the tagline “Visit Morris County and Experience History Today” was created to serve as a marketing slogan for the campaign.

The campaign was recognized by the United Design Guild.