How important is your company's brand identity? Think about this for a second. When you see the image above, doesn't this phrase come to mind:
"Is it a bird . . . Is it a plane . . . No! It's Superman!"
The same can be said about how potential clients and current customers view your company's brand. Conveying a message without words — or taglines, for that matter — about who and what your company is are the result of an effective brand strategy.
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